Treat ‘em Green, Keep ‘em Keen used multimedia and live music as a platform to communicate messages about the Central Australian environment to the community and public. A feature artist in the 2009 Alice Desert Festival, Samuel filmed a wildlife/landscape archive of the West MacDonnell Ranges, and projected this footage as part of a live music gig at the Araluen Centre. Furthermore, projected/VJ'd the footage at the opening of the festival at Anzac Oval.